Some browsers block ads by default and users can add extra blocking filters. They block communication with ad servers and hide site elements that display ads. They filter different server addresses analyzing their patterns. The purpose of an ad blocker is to block advertisements when navigating web pages. It is valuable information for advertisers who want to cut losses and boost revenue. How do websites detect AdBlock? This article analyses how such software works. This approach can help optimize marketing efforts and improve a company’s performance. Knowing this, they can estimate the losses and prevent them in the future. This will enable them to optimize their strategies.įirst, they need to detect which users have an ad blocker installed. So advertisers need to understand how this technology works. Privacy laws are getting stricter and many users install ad blockers.Īnti ad software can seriously affect a marketing campaign. Thus, advertisers can release marketing campaigns, create targeted ads, and segment an audience. It is possible to understand a customer’s behavior from when they click on an ad until they place an order. With tracking options, like cookies, they can identify users through many devices. Publishers and advertisers have many tools to promote their products online.
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